On 8th January 2021, ShareOn, India’s most unique, commission free fundraising platform was launched by National Skills Foundation of India, Mahatma Gandhi Seva Ashram and PRAVAH – a consortium of reputed and credible civil society organizations (CSOs). Co-funded by the European Union and Welthungerhilfe, ShareOn promises to support Indian non-profits in becoming self-reliant by diversifying their funding sources. It is the first fundraising platform linking itself to the United Nation’s Sustainable Development Goals (SDGs). It aspires to assist India in achieving its goals by 2030 by mapping fundraisers to the respective SDG.
Most of India’s existing fundraising platforms are from for-profit organizations and a need was felt for a platform from the non-profit sector. Such a platform would better understand the needs, constraints and challenges faced by CSOs and would simultaneously encourage and facilitate accountability and good practices to create greater impact value for the vulnerable sections of the society. This idea led to the birth of the fundraising platform, www.ShareOn.in.
ShareOn Team aspires to empower individual donors, corporates and family foundations by connecting them with CSOs working for rural, tribal and vulnerable communities. Some of the network partners are Tarun Bharat Sangh, MYRADA, Keystone Foundation, Kheti Virasat Mission, Indo Global Social Service Society and Parmarth Samaj Sevi Sansthan.
The platform was launched in a virtual event consisting a series of programmes. The event started with an ‘An Experience Sharing Session on ShareOn’s Journey’ where Ms. Nivedita Varshneya, Country Director, Welthungerhilfe India, said, “ShareOn is indeed a unique initiative to empower grass-root level smaller Civil Society Organizations by connecting them with donors & funders. ShareOn not only provides a common platform to them but also give them training and mentoring support to help them raise funds online. ShareOn is also committed to assist Indian CSOs in achieving Sustainable Development Goals by 2030”.
During the launch, Ms. Cecilia Costa- Team Leader, Cooperation Section, EU Delegation to India and Bhutan also congratulated the ShareOn team and shared that, “This initiative will enable the CSOs to be able to perform their role as an independent change agents, for empowering vulnerable sections of Indian”.
A live session on ‘A conversation on the Changing Nature of Philanthropy in India’ moderated by Ms. Bharati Ramachandran (Founder, Barapani) was also organised. The discussion included an eminent panellists comprising Mr Prabhjot Sodhi (Head, Circular Economy, UNDP), Ms Ela Gupta (Marketing and Communication Expert), Ms Yogita Verma (Head Resource Mobilisation and Communications, Breakthrough) and Dr K K Upadhyay, Director-Centre for Social Review (CSR).
“People are getting away from the archaic way of fundraising where they didn’t know which cause they’re donating to. Seeing the current status of fundraising and the ever-changing scenario, a crowdfunding platform can bring a wave of change which can eventually show measurable results to the CSOs” expressed, Mr Prabhjot Sodhi (Head, Circular Economy, UNDP).
A Tweet-a-thon was also organised on ShareOn’s twitter handle as part of its #GiveBackSmiles Campaign, where hundreds of people participated. Besides this, a series of live cultural programmes were organised virtually.
Offerings of ShareOn
To Individual Donors –
- Donate to credible CSOs
- Choose a cause you love & become its advocate
- No commission or fee charged by the platform
- 80G receipts-50% Tax Benefits
- Contributing towards SDGs
- Volunteer for a cause you believe in
- Stay informed about how you are creating a difference
To Civil Society Organizations –
- 0% commission & 0% set up free
- Simple & efficient to use
- Expert technical support & handholding
- Comprehensive digital marketing support
- Easy withdrawal of funds
- Capacity building trainings
To Corporates & Family Foundations –
- Giving solutions covering SDGs;
- Strategic volunteering for staff;
- Collaboration with credible and competent CSOs;
- Effective Program design and delivery for social impacts;
- Improved communication and visibility amongst stakeholders